TOUS 4701 Apple John Ternus face a un bapteme du feu entre IA iPhone pliable et hausse des prix

For his first keynote as Apple CEO, John Ternus faces several major challenges: catching up with the company's lag in artificial intelligence, revitalizing Siri, and holding his own against Google and OpenAI. The event is also expected to mark the highly anticipated arrival of the first foldable iPhone, positioned as a high-end device with a price tag that could exceed $2,500. The new iPhone Pro models are also expected to be more expensive, as rising component costs are driving up prices.